Designing a shared foundation for government services
I shaped reusable portal patterns and responsive layouts, and was the sole designer for Dubai AI.
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I design AI experiences that put people in control
I'm Peter Shalaby, a Staff Product Designer. Currently designing AI as a Service and enterprise workflows at Columbus Digital. Previously Digital Dubai, Vodafone and NASDAQ.
I'm Peter Shalaby, a Staff Product Designer. Currently designing AI as a Service and enterprise workflows at Columbus Digital. Previously Digital Dubai, Vodafone and NASDAQ.
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Making a city's services easier to navigate
I facilitated service categorization and shaped an accessibility-focused homepage for Dubai.ae.
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Making lead progress visible to requesters and providers
I designed the B2B lead journey, with clear lifecycle stages and expanded status information.
Read case studyTransitioning into a builder
Products I design and build end to end with AI and code.
From experience strategy to delivery
Make services easier to navigate
I use research, walkthroughs and workshops to find where people get stuck and which constraints matter.
Build patterns teams can reuse
I turn recurring needs into reusable patterns and discuss feasibility with developers.
Connect design to implementation
Design handoff, implementation reviews and knowledge transfer are part of the work.