Designing a shared foundation for government services
I shaped reusable portal patterns and responsive layouts, and was the sole designer for Dubai AI.
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I design AI experiences that put people in control.
I'm Peter Shalaby, a Staff Product Designer. Currently designing AI as a Service and enterprise workflows at Columbus Digital. Previously Digital Dubai, Vodafone and NASDAQ.
I'm Peter Shalaby, a Staff Product Designer. Currently designing AI as a Service and enterprise workflows at Columbus Digital. Previously Digital Dubai, Vodafone and NASDAQ.
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Making a city's services easier to navigate
I facilitated service categorization and shaped an accessibility-focused homepage for Dubai.ae.
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Making lead progress visible to requesters and providers
I designed the B2B lead journey, with clear lifecycle stages and expanded status information.
Read case studyTransitioning into a builder
Products I design and build end to end with AI and code.
From experience strategy to delivery.
Make services easier to navigate
Facilitating service categorization and shaping an accessible homepage for Dubai.ae.
Build patterns teams can reuse
Creating shared patterns and supporting entity teams adopting the government design system and Dubai AI.
Connect design to implementation
Working across AI services and executive workflows, from problem framing to handoff and implementation review.