About me

Peter Shalaby

I’m Peter, a staff experience designer based in Dubai.

My work spans enterprise AI, government services, telecom and financial products. I care about how a service fits together: its information, interactions, constraints and the team that needs to deliver it.

At Columbus Digital, I work on AI as a Service projects and executive decision experiences. Before that, I designed at Digital Dubai, Vodafone Group and NASDAQ.

How I work

Start with the service and its users

I use research, walkthroughs and workshops to understand the problem, where people get stuck and which constraints matter. The approach changes with the context: government, enterprise and startup work call for different balances.

Make decisions that other teams can use

I turn recurring needs into reusable patterns, discuss feasibility with developers and make the reasoning visible through prototypes and guidance.

Stay close to delivery

Design handoff, implementation reviews and knowledge transfer are part of the work. The outcome depends on what people can actually use.

Beyond the project

I have completed 600+ ADPList mentoring sessions and contributed to the Arabic UX Community as a UX Ambassador.

Peter Shalaby’s ADPList impact recognition