Work

Senior Customer Experience Designer

Dubai Digital Government Establishment, Dubai 🇦🇪 – (Sep. 2022 - Jul. 2024)

• Lead transformative projects, elevate user experiences.
• Collaborate with cross-functional teams, drive success.
• Delivered 34 projects, surpassing goals, deadlines.

Most-Proud-Of Projects

• [Dubai.ae]: Created Dubai City Portal with accessibility in mind for universal user, serving 9+ million users + DubaiAI integration as a sole designer for web and app integration.
• [Smart GRP]: Enhanced Governmental Resource Planning portal, +60% user engagement, -20% task on time.
• [GU Design System]: Designed a collaborative design system to unify the experience through all governmental entities.

Senior Product Designer

Vodafone, Germany 🇩🇪 – (Oct. 2021 - Aug. 2022)

• Cut top-up module development time by 20%, enabling rapid user-focused improvements and delivered that small addition to the design system of Vodafone DE.
• Raised user satisfaction by 15% through an intuitive design, earning five-star reviews.
• Led a redesign in my top-up scope for plain user persona, resulting in 25% higher user engagement and increased usage time.

Achievements

• Collaborated 'Auto Top-Up' addition simplified the UI, resulting in a 20% retention increase and 15% more top-up revenue. Small changes, big impact deriving over than 10 Million Euros.
• Heavily involved in Vodafone DE design system.

Senior UX/UI Designer

Amesto (Crossworkers), Denmark 🇩🇰 – (Apr. 2021 - Oct. 2021)

Managed to improve the business of an international IT - Corporate Social Value (CSV) company localized in Norway, England, Denmark, Finland, USA and Finland

Achievements

• Succeeded in enhancing the Net Promoter Score (NPS score) from 2/10 to 8/10 for their accounting dashboard.
• Managed to develop a better usability and accessibility for web and mobile app.
• Delivered wireframes, design patterns, prototypes and assets for the client and then to the development team.
• Working with Scandinavian clients offshore and Ensure being up to date with the latest needed technologies aiding the Client’s projects needs and delivery.

UX/UI Designer

NASDAQ, New York 🗽 – (Apr. 2020 - Apr. 2021)

• Delivered 3 web applications and 4 mobile apps for local and international investors.
• Received 95% positive feedback on UX researches and UI designs.
• Completed projects an average of 80% before deadline.

Projects

1. EGID International Trading Mobile app.
2. Emagles Website , Admin Dashboard & Video conference (www.emagles.com ).
3. EGID website revamp (www.egidegypt.com).
4. Al Gebaly Farm Dashboard.
5. MedCap Securities Trading Mobile app.
6. EGID Investor Relations mobile app.
7. BlueRits Mobile.

Product Designer

Determinds, Egypt 🇪🇬 – (Jan. 2017 - Present)

Creating user-centric design solutions, collaborating with teams, and meeting deadlines while ensuring client satisfaction.

Projects

• Unlock Leads Management - Enable enhanced lead management capabilities for service providers.
• Kalamna.org - Enhance Arabic kids' learning with engaging content and iterative design.
• Doctors Gate - Create a telemedicine app for doctors and patients.
• Leads.net - Empowering businesses with valuable lead generation data.
• Determinds - Revamping website.
• Other small projects: BetterLife Kids - Click Agency - .. and many more.

Graphic Designer

Freelance, Self-employed 🥷🏽 – (Jan. 2008 - Jan. 2017)

• Branding, Printing, Digital and portrait drawings